Political Equinox

America hasn’t seen a marketing machine similar to the Obama campaign for President in years (if ever), and I would be awful surprised if this well-oiled machine didn’t pull out a victory in November.

While Barack Obama is an exciting person, it is his campaigns unmatched ability to implement an excellent marketing strategy that revolves around creating energy and brand recognition.

Branding

Obama has rolled out the most comprehensive branding strategy of any presidential candidate ever, find me someone who has done a better job and I’ll show you how Obama tops it. No candidate has ever put out a stronger message to America through slogans, logos, websites, and literature.

The branding …

Tags: America, Barack Obama, Branding, candidate, Charlie Gibson, Illinois, Internet, IRS, John McCain, mccain campaign, obama, Oil, president, republican, ron paul, strategy, web

So one of the worst kept secrets in Fort Wayne, OK maybe not that bad, but we saw the Wizards Name Change Contest coming months ago after the news was squeaked out by a Journal Gazette reporter during a routine interview with those “Hardball Guys.”

It’s only naturally that a new ownership group considers a re-branding, but don’t you typically not re-brand successful firms? It seems to me that the Wizards continue to set new attendance records and while I still hold the opinion that the team needs to move up to Double-A and get out of the affiliation with the San Diego Padres, I think the team name is just fine.

The community picked the name in the first place, so …

Tags: Branding, colts, fort wayne, IRS, journal gazette, san diego padres, voting, wizards